mustard / FIELDHEADS STUDY
A REAL BRAND. A COMPLETE MMS CONCEPT.

Same mountains.
A whole new
world of possibility.

The original coffee packaging became the point of view. The website carried it forward. Then a client agent crew made the matching campaign.

01 / THE ORIGINAL BRANDOriginal Fieldheads Cowboy Coffee bag with blue, turquoise, and green mountain bands.
The contours, the colors, the character.
02 / THE FINISHED WEBSITE CONCEPTFieldheads website concept featuring a teal coffee cup above the mountain shapes adapted from its packaging.
A digital expression built around what was already theirs.
03 / GIVE THE CLIENT THEIR OWN CREW

The website is one asset.
The capability stays with them.

The client gets a company workspace with its own knowledge, deliverables, and agent Missions. Give the crew an outcome or set the details yourself. The result arrives with source files, review, and a record of what happened.

FIELDHEADS COFFEE / MMS CONCEPT

Your company.
A crew of its own.

Recorded Mission / complete
THE GOAL

Make the marketing
feel like the coffee.

A matching campaign kit, three social cards, and a wholesale welcome email. Built from approved brand knowledge and delivered as files the client can open and refine.

2DELIVERABLE FILES
$0.11RECORDED MODEL USE
01 / COMPLETE

Mr. Mustard

Set the brief and acceptance criteria for three social cards and a wholesale welcome email.

02 / COMPLETE

Creative director

Specified the mountain composition, teal and cream palette, responsive cards, and campaign copy.

03 / COMPLETE

Campaign maker

Produced the campaign HTML and copy file, with a card switcher and working copy controls.

04 / COMPLETE

Quality reviewer

Reviewed the actual source against the brief and identified the browser checks required before acceptance.

This public view replays a completed MMS concept Mission. Private client command centers run from their own approved knowledge and permissions.
THE SAME FOUNDATION, FOR YOUR NEXT CLIENT

Your point of view.
Their own world.

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